Focusing on innovation, we used generative AI to help users bring their imagination to life and find musical matches effortlessly
See my work
Narrating the successful journey of achieving 100% user satisfaction for our latest feature pitch for Knowunity!
See my work
As part of a dedicated team pursuing our Master's in Information Experience Design at Pratt Institute, I am eager to personally guide you through my journey.
Together, let's delve into the process and the valuable insights uncovered to explore new AI features for Knowunity to enhance usability and engagement with the app by understanding user pain points.
Knowunity stands as the largest learning platform in Europe, crafted by students for students.
It serves as a dynamic social network, offering seamless access to a wealth of educational resources, including summaries, study sheets, and exam practice.
The research aimed to explore new AI features, inspired by successful implementations in the competitive landscape.
The focus was on creating a robust inventory of innovative ideas, testing them with the target audience, and enhancing Knowunity's distinctiveness in the educational technology sector.
The goal was to position Knowunity as a standout solution in the competitive market in the United States.
Students attending high school and middle school within the United States
My Team
Shivani Mehta
Reyna Yang
Leo Geng
Yellin Lin
Simran Tank
Tools
Final Prototype
Final Presentation
Client goals
What are you looking to achieve through this research and testing?
Target users
Who are the intended users? Will we be testing mobile, tablet, or both?
Competitive analysis
What AI features do you know so far from your competitors that you want us to keep in mind of?
Business goals
From the business perspective do you have any goal in mind on what AI should accomplish?
Existing pain points
From the existing research, could you share some of the existing user pain points that were experienced with the current AI features? (if there is any)
Most used features
What are some of the most used general features and AI features in the app?
Discuss with existing users
Is it possible to talk to some of the existing users of the app to get an idea about the current AI features?
AI credibility check
Has there been any research on how credible Chat Gpt 3.5 is when generating content for the app?
Improving AI Precision in Math and Science
Existing user pain points center around AI accuracy in non-language-based subjects like math and science. To address this, we plan to modify the "prompt" for ChatGPT, specifying it as a function to improve mathematical query resolution.
Need for more customization
Another notable pain point is the need for more customization, particularly in scenarios involving exam questions. Users expressed a desire for the ability to tailor the difficulty level of mock exam questions, allowing for a more personalized and effective learning experience.
General and AI features utilization
In the US, community-based features are prominent, with core content, summaries, presentations, and individual content pieces widely used. AI features like flashcards, quizzes, mock exams, essays, and the AI buddy are also popular among users.
12
EdTech competitors analysed in the market
9
Interesting AI features added to the inventory
6
AI features prioritized based on the pain points and needs
Transform note-taking by generating summaries, flashcards, and practice tests based on pasted text, selected files, and scanned notes.
Tailor questions to individual abilities and interests, using personalized hints for better problem understanding. For instance, a cricket enthusiast might receive questions with cricket analogies, enhancing engagement and learning.
The feature reviews English texts for spelling, grammar, punctuation, clarity, engagement, and delivery mistakes. Additionally, it detects plagiarism and suggests replacements for identified errors. Users can customize their style, tone, and context-specific language.
Students can input queries in various formats, including written text, photos, math queries, or diagrams. The feature enables users to ask new questions, seek clarifications in different formats, break down steps, and delve into concepts they find challenging.
Users can seek explanations on why their answers were correct or incorrect by engaging in a chat with the virtual assistant. This allows for a better understanding of mistakes and offers additional examples or clarifications.
Personalized writing style suggestions and reliable answers for subjects like math, science, and coding. While it shares commonalities with Knowunity's AI features, its distinct emphasis on essay writing sets it apart from Knowunity's current offerings.
As a Gen Z Micro Influencer, I strive to connect with relevant brands directly, without any middlemen, and have greater control over brand collaborations. My primary goal is to increase my visibility and gain access to exclusive deals and promotions that align with my values and interests. Therefore, I am looking for a user-friendly platform that offers a seamless experience, making it easy for me to understand and navigate.
Obstacles due to middlemen and irrelevant brand collaborations
Lack of visibility and recognition as a micro influencer
Difficulty in understanding and navigating complex technology and features
Increase visibility & connect with relevant brands directly
Increase visibility & connect with relevant brands directly
Increase visibility & connect with relevant brands directly
107
Responses from Knowunity and non-Knowunity users
95%
of users take notes in class
94%
users review their notes for exams/assignments.
60
Initial outreach
10
Moderated user interviews
1
Feature tested
Reaching out to friends and family
Connecting with university faculty members who have school-age children
Engaging in conversations with students from nearby schools
Reach out to Knowunity for assistance
100%
kids saw themselves using the feature in the app
10/10
found the AI Quiz to be very helpful instead of reading the notes again
6/10
were happy that they can now generate flashcards so quickly
Quizlet’s Magic notes transform user’s note into flashcards, essay prompt, and outline of main points.
CourseHero detects questions from user’s notes and highlights key concepts
107
Responses from Knowunity and non-Knowunity users
95%
of users take notes in class
94%
users review their notes for exams/assignments.
100%
kids saw themselves using the feature in the app
10/10
found the AI Quiz to be very helpful instead of reading the notes again
6/10
were happy that they can now generate flashcards so quickly
Our client found our findings highly impressive
They actively participated and stayed engaged throughout our presentation
They delved into each feature, discussing them in detail with us
Evaluate the adoption of the recommended feature by assessing the number of users actively engaging with AI-powered quizzes and flashcards
NoteGenius was a success during our interviews! However, an interesting insight was observed – kids weren't overly enthusiastic about our AI summary feature. They preferred the hands-on approach of reading and highlighting their own notes for summarization. This leads us to consider the option of removing it from NoteGenius
Exploring methods to ensure the reliability of student-uploaded notes, a key focus discussed in our client presentation. Seeking effective approaches for validating the accuracy and quality of these notes
A crucial lesson from the project is the significance of substantial data to support our work. Strong evidence plays a pivotal role in gaining client confidence and I could see that during the presentation too.
